We have come to an era of advanced technology; sophisticated tools and software have made our work easy. Until few years ago building a website was a core technical job and only a professional web designer could do it, but these days anyone with the help of a web building software can make a basic website. The internet is flooding with millions of website and thousands of websites are created every day, but due to some web designing mistakes, they fail to grab the attention of readers. In this blog, you will find out 8 common web designing mistakes and their solution.
What makes a website attractive?
Some websites are very popular and get thousands of visitors every day while some others are isolated. Apart from marketing and promotion the design of a website plays a crucial role in building website traffic. A simple website with easy Navigation and pleasant font and colors are more likely to get a positive response from customers rather than a complex website with a fancy fonts and colors. SEO friendly, responsive, organized and secure are some of the features of a good website.
8 Common Web Designing Mistakes
There is a stiff competition on the Internet for customer attention and a mistake can impact your website negatively. By avoiding following mistakes, you can make sure that your website is ready to lure customers.
- Search box
Search box lets a visitor find required information easily. It is useful in spotting old content hidden inside a website. No matter whether you have a personal or business website, a search option is equally important for every website. Though there are many tools and software to install a search box but Google custom search would be a great choice for the obvious reason that it is well integrated with Google Search algorithm. Furthermore, it is free and you can customize it your own way.
- Slow loading
- Use of weird font and color
A designer font may look good at first sight, but they are not comfortable in reading, same goes with strong colors, they put too much pressure on the eyes of a visitor forcing him to leave the site soon. Bold colors are only suitable for the call to action sections of a website. Use of contrasting colors such as black and white gives an efficient look to a website. Text font of a site should be simple legible. Sans Serif fonts are good for online readers and it is widely used on the internet.
- Unorganized content
Online readers tend to scan web pages consuming only interesting things and skipping others. If the content of a website is not organized in heading, subheading, paragraph, keywords and bullet point visitor will neglect it. So the only way to grab the attention and retain a reader is to create a quality content and present it in an attractive way.
- Complex Navigation
As per three click rule, a user should get desired information within 3 clicks on a website. Visitors may get frustrated and leave your website if they have to roam around and click several tabs to find an information. Many web designers use highly creative navigation which a common user fails to understand leading to the loss of business. The navigation system of a website should be simple and easy to understand.
- Pop-ups and New windows
Nothing irritates a web user more than an unexpected pop up in the middle of something. . These days many people use an ad-blocker to avoid unwanted ads. Pop-ups create a negative impression of a website and people tend to avoid such websites. Similarly, a visitor doesn’t want to open multiple windows of a website, it causes inconvenience to people. So for a good user experience, it is vital to avoid such things.
- Lack of website information
Not providing proper information of your website is a big mistake. A website should contain an “About Us” page that clearly educates people about the website, its goals, values and other important things. It creates a positive impression on the readers and they understand your website better. Similarly, a “Contact Us” pages gives visitors an opportunity to connect with the owner of the website and share his views. Even personal websites contain the profile of authors and their social profiles in most cases.
- Broken Links
Broken links are those links that lead you to an error page. It irritates visitors and earns a bad reputation for your website. A bad link is harmful to your website from SEO perspective too. It is imperative to test the internal and backlinks of your website to make sure they are working correctly.
To wrap up creating a website is easy but making it successful is a tough job. A designer should consider the requirement of a common user and make a simple yet attractive website.
With a degree in IT, Kathleen Collins has worked with the top hosting companies for over a decade. Currently she works with Hosting Reviewed, providing an in-depth evaluation of the various hosting companies listed.