Every day comes and goes under the new things. As Google announced that its add social media reports in Google analytics, After one day Adobe is unveiling its own social analytics tools.
Everyone know that Adobe is well known for software development and design products like photoshop and development technologies like flash and as digital marketing company. It is a point that company emphasized in its most recent earnings announcement.
It is the biggest challenge that the social analytics landscape is currently made up of “a lot of point solutions” focus on a specific social network or only provide limited types of data and functionality. Adobe Social, on the other way, brings together a company’s data and tasks from multiple social networks, so Langie calls it “the first solution to integrate all of the key roles and responsibilities in social marketing.”