If your business has a brick and mortar store, you may need local SEO services. If you get most or all of your customers locally, it’s worth considering local SEO for your website. Restaurants, doctors, lawyers, dentists and retail outlets can all benefit from local SEO.
What Is Special about Local SEO?
All SEO content includes on-page factors, social media links and other things, but local has a few unique qualities. First of all, you should have a local profile on Google and any other search engines that shows your local listing for localized search results.
A citation is also beneficial. This means your business name, address and phone number is on another page online that is the same format as your local listing. This is important so that your local citation matches your local listing. They should be exactly the same including the same abbreviations if necessary.
Good reviews are very important. If you have a lot of good quality reviews on your Google Places page, you’ll get a higher ranking.
What is On-Site Optimization for Local SEO?
There are some things you can do on your own website to make it easier for search engines to find. Make sure your name, address and phone number are on every page of your website in exactly the same format as your Google listing. Your city and state name should be in your title tags, the written content and the Meta descriptions. This is where a Local SEO service will help. They will know how to optimize your business to gain more exposure and get the right customers. The professionals can give you every aspect of SEO including keyword analysis, HTML source code optimization, link building and reports and analysis.
What a Service Will Provide
Many entrepreneurs have a great idea for a business but don’t know much about online marketing. The same may be said for established businesses that have websites, but are not optimized to get the most benefit. An SEO service will provide you with a dedicated account manager who monitors your website for the latest SEO and performance. Some of the things a service will provide are:
- Categorizing the site’s pages so you have a strong primary category and several additional categories.
- Making sure your business is listed consistently across the Internet including in local accounts and directory listings or any other mention of your business.
- Getting as many listings in high-quality directories as possible.
- Providing keyword-rich content, lots of good photos and create an easily navigable site.
- Regularly upgrade your website for the latest upgrades in search engines
Local SEO has always been considered a confusing topic. If you are a small business owner, there are things you can do to make sure Google or any other search engine knows where you are located and what you have to offer. This will ensure that you show up on Google’s search engine results pages more often, and your potential customers have a better chance of finding you.