The purpose of having a business site is to build online reputation and credibility for your business. It can work as one of the most effective ways to communicate with your existing client and also to reach to the new prospective clients. So, the reputation of your business has a direct relation with your website. To make the best impression on your existing and prospective clients a proper design and high quality content are no doubt important but they can be hardly expected to meet the expectations of your customers if your site takes long to load or cannot support user actions smoothly during peak hours.
When you fail to chose the right web host for your business website it directly affects your income from the business. Failing to opt for the best webhost can affect your income in the following ways,
- Revenue loss: As a business, loss in revenue can be one of the most serious challenges to face. If your business site is not hosted with the best hosting service, there are maximum chances that your website will experience heavy down time as well as loading issues and in this busy world you cannot really expect your customers to wait indefinitely for your site to load or to become active. So, if your site is down, it is sure to cause loss of customers and loss of revenue.
- Negative impact on SEO: For every website getting a high rank in the search results is important in order to come in notice of the prospective customers looking for similar services. In case your site is repeatedly down when a search engine is looking for a keyword with presence in your website, the search result will not certainly include your URL. This can directly have a negative impact on your SEO. It is also believed that slow websites are hardly ranked high by search engines.
- Security: For every web user, security is quickly becoming a point of great concern. To keep your website and the website data safe the web host has a vital role to play. A reputed cloud hosting solution provider will always back up your data properly so that you can get it back in case your site is hacked. They will also provide you with assistance as per your need. You cannot really expect these services from web hosts with a less than perfect reputation.
Now, you know why it is so important to pick the right web host.