A few years ago, internet consumption was predominently accessed via a computer or laptop. People used to visit websites only via their personal computers. However, the emergence of mobile devices, like smart phones and tablets, has changed the way users consume information online. Nowadays, more and more people are using their mobile gadgets to browse the internet; thus, every internet marketer and web developer should make it a priority on their website development initiative to create a mobile friendly design. Based on today’s standards, a website does not only need to be visually aesthetic. It must incorporate a responsive design to make it look better even on smaller devices like smart phones and tablets. Google even worked responsive design factors into its search algorithm! A responsive website design is one where its texts, images, videos and structure remain the same in any device. This means that when users check your website via desktop, they will get a full view of the site. If they check it using a smaller device, it will automatically retract to fit the contents on smaller screens; thus, users can have a better experience whenever they access information online. A digital agency worth its salt will always design mobile first, showing just how vital mobile design has now become. Stay Ahead of the Competition If you want to gain a competitive edge, start building your website using responsive templates. Why? Research shows that 80% of Internet users own a smart phone. More and more users access the Internet through their mobile device; thus, you need to make your website mobile friendly. Otherwise, users will become unhappy and leave your site if they find it difficult to navigate on a smaller screen. You are going to lose a bunch of traffic to your competitors that incorporate responsive layouts. Therefore, you must make it a priority to implement a responsive web design in your website development strategy. SOCIAL MEDIA IMPACT Fifty-five percent of social media consumption happens on mobile device. If you are running a social media campaign on Facebook and you invite people to access your link, it must have a responsive layout. If users visit the link using a smart phone and have a hard time viewing your content, they will opt to leave. Some would check your link at another time using their desktop computers. However, most of them forget that they ever visited your link. That is a lost opportunity. In addition, it is a wasted advertising expense because you need to pay for that “click”. Maximize your advertising investment by incorporating a responsive design in your pages. Increased Conversion Rate More and more people are becoming comfortable using their mobile device to make online purchases. According to research, the share of mobile orders has increased to 25% this quarter. The same quarter in 2014, the share of mobile orders was only 19%. If you are engaged in e-commerce, you might want to consider the given statistics. You can close more sales and capture a bigger audience if your e-commerce site implements a responsive layout. Better User Experience Lastly, having a responsive design will provide the best user experience to your online visitors. You can better serve your audience if they have an easier time navigating through your contents. If you want to stay ahead of the competition, then take advantage of the mobile opportunity and provide the best user experience to your online visitors. You should implement a responsive design in your website development program.